Don't worry, you're not alone. For some it may be very simple, but not every business owner is creative and there is nothing wrong with that. In fact, most business owners have no idea where to even start when it comes to content. Here's a few tips that you can use as a reference guide whenever you need to post something.
1.) Educational Posts
2.) Days of the Year
First and foremost, what's your goal?
Do you post every day just to make sure your business stays relevant on social media?
News flash: that's a great reason. You really don't need an end goal when it comes to organic posting. Of course some of your posts will be geared towards a purchase of your product or service, but this guide is more for those who want to just post to keep their audience engaged and build their brand up over time.
Now that we've gotten that out of the way, here's a great guide on how to figure out what to post on Social Media:
As a business owner, you have an abundance of knowledge that you don't realize you can use for content. Customers are constantly looking for information, and if your brand is constantly answering questions that they may have, that helps you build trust with your community. If you think Google is blind to those posts, you're crazy. They know if traffic is being generated from a post because of all of the extensive tracking that Google Analytics offers.
Here's a great example of these types of posts
Something like the post above would make a business owner like yourself think twice before advertising on different platform simply because this graphic shows them facts that they didn't know about prior. Now a smart person would make sure that the post says something like "Contact Us to get started with Facebook Ads" because that would naturally be the next action of someone who was just convinved that Facebook is a great platform to use, with knowledge that they never knew about.
The same can be said for any business out there. A pizza place can demonstrate the benefits of eating DOP tomatoes as opposed to other kinds. A dentist can show you the side affects of drinking coffee and what it does to your teeth. There's an abundance of knowledge out there, even if you think your audience already knows about it, you'd be suprised. When you establish your brand as a foothold for information, it sets your brand up to become the source of truth for your industry. That's why sports fans know to go to ESPN for sports knowledge.
Days of the year
A great fallback to content fatigue is to look at the days of the year. The day of writing this post is Women's Business Day. You know what I'm going to do? Create a post about it. I have multiple roads I can take, or all of them for even more content throughout the day. Here's how you can break down a day like this:
- Create a post about a famous Woman in Business
- Create a post about a not so famous Woman in Business around your community and location, and tag them.
- Create a podcast episode interviewing a Woman in Business, which you can chop up the audio for more content
- Take a video or photo of a Woman in Business using your product or service
Are you catching on yet? Days of the year is such a powerful tool to help you come up with content for your business and there is always something going on either on that particular day, or that particular month. Once you have a plan in place, then you should schedule a post whenever you have time.
Read my guide on the best Free tools for marketing
Use this guide to help plan, strategize, and deploy the content you intend to make for posting.